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Research papers

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Erkan Balkan, Deger Ozkaramanli, Steven Fokkinga, Eapen George
November 20, 2013
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Citation

Desmet, Balkan, Ozkaramanli, Fokkinga and George (2013a, November 20). Recreating AlaTurca. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recreating-alaturca-8100


Videos

Recreating AlaTurca

In order to achieve radical innovation, companies require an increasingly deep understanding of consumers’ wants and needs. Three challenges that consumer insights teams are faced with are detailed, and a design-driven approach offered that uses...

Catalogue: Qualitative 2013: Brilliant Transformations
Authors: Pieter Desmet, Steven Fokkinga, Erkan Balkan, Eapen George, Deger Ozkaramanli
June 15, 2013
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Citation

Desmet, Fokkinga, Balkan, George and Ozkaramanli (2013a, June 15). Recreating AlaTurca. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/recreating-alaturca


Research papers

The basic of design for emotion

Although emotional responses to product design are subjective and therefore intangible, the process underlying these emotions is lawful. There are universal principles in how emotions are elicited, and these principles also apply to emotions...

Catalogue: Congress 2006: Foresight
Author: Pieter Desmet
June 15, 2006
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Citation

Desmet, P. (2006a, June 15). The basic of design for emotion . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-basic-of-design-for-emotion-


Research papers

Typology of fragrance emotions

The fact that we are capable of distinguishing many distinct emotions is illustrated by the vast number of emotion-denoting words that exist in most human languages.In the English language, for example, researchers have reported lists of up to 400...

Catalogue: ESOMAR Fragrance Research Conference 2005
Author: Pieter Desmet
May 15, 2005
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Citation

Desmet, P. (2005a, May 15). Typology of fragrance emotions. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/typology-of-fragrance-emotions